Telfar
#TelfarOnTheRun
The Ask: Create an attention-grabbing social media campaign that positions Telfar as the most talked-about brand at New York Fashion Week.
The Insight: Clothing is one of life’s basic necessities, meaning fashion is used by everyone.
The Idea: Introducing a groundbreaking Fashion Week experience: Telfar transforms the conventional fashion show by having models wearing their latest line in the real world, such as coffee runs, grocery shopping, or attending classes. This inclusive approach allows individuals outside of Fashion Week to experience the latest trends firsthand.
In collaboration with Snapchat, those who spot these models can use the app to scan the looks, purchase the pieces, and virtually try them on, revolutionizing the shopping experience.
Telfar will introduce the unconventional event using its signature flair on its social media, featuring a talking bag to spill the tea on the most anticipated non-show of Fashion Week.
#TelfarOnTheRun
#TelfarOnTheRun
An After Party for Everyone
On the day of #TelfarOnTheRun, Telfar will reveal their exclusive event: "An After Party For Everyone" to close out Fashion Week. Participants are invited to share sightings of the new collection across the city using the designated hashtag. Telfar and the team will handpick 150 lucky individuals for an inclusive VIP experience. Attendees will receive a personalized bag from Telfar's latest collection as a special gift.
Party Venue
World Trade Center NYC 79th Floor
