Pedigree

The Ask: Create an innovative way for dogs to get adopted.

The Insight: More Americans know their zodiac sign than their blood type.

The Idea: Introducing the AstroPaws App, a groundbreaking platform that merges astrology and pet adoption for a personalized experience. Crafted astrological profiles guide you to dogs in local shelters, ensuring compatibility and empowering informed decisions. Explore, connect, and seamlessly adopt your astrologically aligned companion, unlocking the magic of harmonious companionship.

The app will launch during PUPPY BOWL XX, featuring 131 puppies from 73 shelters across 36 states. Throughout the games, viewers will be encouraged to download the app to enjoy waived adoption fees and find their new furry friend at a shelter nearby.