Liquid Death

Washed Ashore: A Mermaid’s Worst Nightmare

The Ask: Create a PR moment for Liquid Death highlighting their anti-plastic pollution, pro-Earth stance.

The Insight: Each year, 180 million Americans make 2 billion visits to beaches, surpassing visits to all national and state parklands combined.

The Idea: Introducing a bold campaign that highlights the plight of mermaids amid rising water pollution, underscoring the urgent need for climate action. Aligned with Liquid Death's "Death to Plastic" initiative, this campaign advocates for a cleaner, sustainable future. Launching on Memorial Day weekend at Santa Monica beach, the installation features mermaids surrounded by non-recyclable plastics, sparking conversation about the devastating impact of single-use plastics on marine life.