Spotify
Spotify is for Lover: A Weekend Retreat
The Ask: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
The Insight: 66% of 18-34-year-old audiobook listeners in relationships say they’ve listened to audiobooks with their partners to spice up their relationship.
The Idea: Introducing the Spotify Lovers’ Library a curated list of romantic audiobooks designed with lovers in mind.
The Launch: For Valentine’s Day, Spotify will partner with three different hotels to create a romantic couples experience like no other. Throughout their stay, couples will get the opportunity to listen to an audiobook based on the location of their hotel to create a more themed experience. Turning Spotify Audiobooks into a dating destination.
The Spotify Lovers' Library
The Spotify Lovers' Library
A curated library of romance novels, designed with lovers in mind.
“Done and Dusted” by Lyla Sage
A retired equestrian, a country town, and an old friend.
The Salamander Middleburg Resort is a scenic destination in the Virginia countryside.
“You had me at Hola” by Alexis Daria
Two Actors, the filming of a romantic comedy, and off-camera chemistry.
The MADE is a modern hotel located in Manhattan; it integrates local musical expression with panoramic NYC views.
“The UnHoneymooners” by Christina Lauren
Two sworn enemies, a free vacation, and a white lie.
The Four Seasons Resort Lanai is located on a bluff overlooking the Pacific Ocean and Hulopoe Bay. It is a marine sanctuary that's a playground for spinner dolphins and humpback whales.
Throughout their stay, we want visitors to feel as though they have stepped into a romance novel.
Each hotel will be designed to set the mood with flowers, low lighting, and romantic music.
The Lovers’ Package
Every couple will receive an exclusive audio package designed to enhance their stay and enrich their listening journey. Throughout their time at the resort, they'll be invited to immerse themselves in chapters of the book, unlocking exciting prizes along the way as part of an engaging scavenger hunt.
Possible Prizes for the Couples
Couples Spa Experience
Romantic Excursions
Dinner for Two